FER is a brand creative from the Philippines. Her personal mission is to create and cultivate digital and physical experiences through her art and work. Mindfulness, longevity, life, and soul are at her core.
Academically, she graduated cum laude from the University
of Santo Tomas with a degree in Advertising and took fashion courses at the Fashion Institute of the Philippines - Makati.
In the work industry, she shortly interned for an international fashion designer, then proceeded to working for a multi-national fashion company's brand merchandise and e-commerce line since the tail of 2019 until the early part of this year.
At present, she is also working with FedEx for Change Management Office (CMO) as a Project Management Specialist, pioneering the in-house production and project management for CMO Team . While her start up brands -- Budhi Studio, Budhi Home and The Program are works in progress bound to rejoin the business industry soon.
She considers all brands she works for/with as important and distinct vessels to tell stories that can reach people on a deeper level, one that is best done through relatable yet innovative ways tailored and well-thought of for each of the brand's ethos and uniqueness.
BRANDS FER WORKED/WORKING WITH
BUDHI STUDIO GAIA MEALS THE PROGRAM PENSHOPPE CARL JAN CRUZ FedEx ODDER HOME
BUILDING EXPERIENCE ON BRAND, MARKETING, and CREATIVE INTEGRATIONS
Strategic Direction Brand Direction - Marketing Direction - Corporate Communications - Change Management Branding and Creative Development Brand Identity - Creative Direction - Graphic & Illustration - Fashion Design - UI Design - Animation - Multimedia Design Marketing Execution Campaign Conceptualization and Building - Content Strategy - Social Media Management Product and Production Merchandise - Production Developments Operational and Project Management Project Management - E-commerce Management
THAT ULTIMATELY PRIORITIZES THE EXPERIENCE.
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Her personal space -- Budhi Studio is a slow and independent studio that aims to make soul-serving pieces made up of Vintage or up-cycled thrift, and Home-Made pieces that are made by batch in pre-order basis. A sustainable concept she has devoted a lot in researching on and building since her thesis days in college. Currently, the studio is situated in a physical studio where Budhi's small team works and is mainly available on Instagram @budhi_studio. Budhi will also be opening a cloud studio at www.budhistudio.com soon.
Currently she also handles The Program and Odder Home's brand marketing and management, among other projects she's working with.
To connect with FER, please email ferlinepresillas@gmail.com.